SWOT analysis begins by looking internally at the camp. What are the camp's strengths? What does it do well? What unique assets does it possess? On the flip side it also looks at what the camp does not do well? What are the weaknesses? What are areas of concern and where are there lingering problems?
After looking internally, SWOT turns to looking outside at the environment in which the camp operates. What opportunities exist? Are there new programs that could be added? Are there groups of under served kids that could be reached? SWOT also asks what threats are posed by the environment. Are there outside forces that challenge the camp's future success?
After completing the SWOT analysis camp leaders can begin to piece together strategy. What weaknesses should we address and how? How do we build on our strengths? Which opportunities make sense to pursue? How do we adapt to the changing environment so that we can minimize the risk from outside threats?
